Mr.Beam created a couple of video mapping effects for the Coca Cola Happiness Store viral in Rio de Janeiro Brazil. This is a making of video which shows the effects that were being used to surprise the customers in this convenience store.
You can see the published viral on the Coca Cola YouTube channel.
They also created a unique physical 3D video-mapping experience by turing a white living room into a spacious 360° projection area.
This technique allowed them to take control of all colors, patterns and textures of the furniture, wallpapers and carpet. All done with 2 projectors.