This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.
The creators use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, they play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.
The designers collected some of the best images from the project and made a book of them you can buy: bit.ly/mfmbook
Read more at the Dentsu London blog:
and at the BERG blog: