Clothing retailer Moosejaw have unveiled a new app to be used while perusing the pages of their winter catalog. Moosejaw X-Ray uses your device’s camera to create an ‘X-Ray Vision’ experience that lets you see what models in the catalog are wearing underneath their clothes.

“The X-Ray catalog and X-Ray App are designed to create an incredibly cool, interactive and fun experience that breaks the barrier between our print and digital brand” said creative director, Gary Wohlfeill, in a Moosejaw press release. “It’s also very much about seeing people in their underwear, something we’re constantly prioritizing at Moosejaw.”

The app is available for iPhone, iPad and Android devices. Catalog models can be ‘checked out’ at www.moosejawcatalogs.com

source [Discovery News]

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